一是玩具店与周围的环境既协调又突出，具有自己的特色。
First, the toy store has its own characteristics in coordination with the surrounding environment.
如果你周围的小店都是彩色玻璃，挂满花环的门，复古式的露砖墙，叮叮当当地挂满了铃挡，你也这样做无疑是自己跟自己过不去。你的小店装修得无论是豪华、朴素还是活泼，都要注意与其他的店区别开来。记住，你开的是玩具店，而不是什么别的。
If the small shops around you are stained glass, a garland door, a retro brick wall, and the jingle is filled with a bell block, and you do not know what you can do with yourself. Your shop should be distinguished from other stores, whether luxurious, simple or lively. Remember, you drive a toy store instead of anything else.
二是玩具店装修应与目标群体的品味相协调。
The two is toy store decoration, which should be coordinated with the taste of the target group.
如果是针对儿童的玩具店，装修应选择较为显眼的色调并搭配一些让人觉得活泼可爱的图案，以卡通图案为常见:好能播放丰富生动的音乐，以吸引附近小孩子们的注意力和兴趣。这要求玩具店的店主必须在儿童心理上下一定的功夫.
If it is a toy store for children, the decoration should choose more prominent hue and some lively and lovely patterns, with the most common cartoon pattern: it is best to play rich and vivid music in order to attract the attention and interest of the children in the neighborhood. This requires that the owner of a toy shop must work hard on children's psychology.
如果目标顾客群定位在14-19岁的时尚青年，那么店面的装修应尽显时尚本色，不妨在音乐、色调上多下一些功夫。值得注意一点的是，在这个群体中，卡通、明星是流行主导之一，而来自日本、韩国的众多卡通明星形象更是风靡，店主不妨在这个方面多多考虑一下。
If the target customer group is located in the fashionable youth of 14-19 years old, then the decoration of the shop should show the fashionable quality, so as to do more work in music and tonal. It is worth noting that in this group, cartoons and stars are one of the popular dominates, and many cartoon stars from Japan and South Korea are more popular, and the shopkeepers may wish to think more about it in this area.
如果目标群体选择的是20岁以上的成年人，则店面的装修应该彰显文化品味。因为此类成年人会选择成人玩具的，大多具有较高文化层次的白领阶层，或者有足够收入支持的人。对他们来说，吸引他们注意力更多的是有个性、具有品味的因素。店主在装修时切勿走大众化的路线，而应走一种精致的路线。特别是打算做玩具吧形式的店主。
If the target group chooses adults over the age of 20, the decoration of the shop should highlight cultural taste. Because such adults will choose adult toys, most of them have white-collar students with high cultural level, or those who have enough income to support them. For them, attracting their attention is more about personality and taste. Shopkeeper should not walk the popular route while decorating, but should take an exquisite route. Especially the owner of the toy bar.
策划四:店面怎样摆设
Plan four: how to set up the store
店堂面积约为10-40平方米。玩具与其他商品所不同的地方就在于，必须尽可能地将其摆放出来供顾客挑选，从而尽可能在店堂范围内，让玩具在视觉上给顾客一个比较强烈的冲击力，让人一进门就感觉到是有特色的玩具店。以租赁和出租为主的玩具店一般采用的是超市货架来摆放玩具，以方便顾客的选择。注意玩具应按类型、年龄段进行归类摆放。
The shop area of about 10-40 square meters. Where toys are different from other goods, it is necessary to put them out as far as possible for the customers to choose, so as to give the toys a strong impact on the customers visually in the scope of the shop, and let the person feel the characteristic toy store at the door. A toy store mainly based on renting and renting usually uses supermarket shelves to put toys in order to facilitate customers' choice. Note that toys should be classified according to type and age.
We have a small summary of the decoration of the Ji'nan store, hoping to help the customers. If there is anything that does not understand or ask for help, please click on our official website: http://www.saiyunzs.com or inquire, we will do our best to solve the problem.
