招牌照明
Signboard lighting
招牌的明亮醒目，一般是通过霓虹灯的装饰做到的。霓虹灯不但照亮招牌，也增加了店铺在夜间的可见度。同时，能制造热闹和欢快的气氛。霓虹灯的装饰一定要新颖、别具一格，可设计成各种形状，采用多种颜色。为了使招牌醒目，灯光颜色一般以单色和生较强的红、绿、白等为主，突出简洁、明快、醒目的要求。有时，灯光的巧妙变化和闪烁或是辅以动态结构的字体，能产生动态的感觉，这种照明方式能活跃气氛，更富有吸引力，可收到较好的心理效果。
The bright and striking signs are usually done through neon decoration. Neon lights not only brighten the signs, but also increase the visibility of the shops at night. At the same time, it can create a lively and cheerful atmosphere. Neon decoration must be novel and unique. It can be designed into various shapes and uses a variety of colors. In order to make the sign conspicuous, the lighting color is generally monochrome and strong red, green, white, etc., highlighting the requirements of concision, liveliness, eye-catching. Sometimes, the subtle changes and flickering of the light or with dynamic structure of the font, can produce a dynamic feeling, this lighting method can activate the atmosphere, more attractive, can receive better psychological effect.
橱窗照明

Window lighting
光和色是密不可分的，按舞台灯光设计的方法，为橱窗配上适当的顶灯和角灯，不但能起到一定的照明效果，而且还能使橱窗原有的色彩产生戏剧性的变化，给人以新鲜感。广州店铺装修橱窗照明不仅要美，同时也须满足商品的视觉诉求。橱窗内的亮度必须比卖场的高出2～4倍，但不应使用太强的光，灯色间的对比度也不宜过大，光线的运动、交换、闪烁不能过快或过于激烈，否则消费者会眼花缭乱，造成强刺激的不舒适感觉。灯光要求色彩柔和、富有情调。同时，还可以采用下照灯、吊灯等装饰性照明，强调商品的特色，尽可能在反映商品本来面目的基础上，给人以良好的心理印象。
Light and color are inseparable, according to the stage lighting design method, for the window with appropriate headlights and corner lights, not only can play a certain lighting effect, but also can make the original color of the window dramatic changes, giving a fresh feeling. Guangzhou shop decoration window lighting is not only beautiful, but also to meet the visual appeal of goods. The brightness of the window must be 2-4 times higher than that of the store, but should not use too strong light, the contrast between the lights should not be too large, the movement of light, exchange, flashing can not be too fast or too intense, otherwise consumers will be dazzled, resulting in a strong stimulating uncomfortable feeling. Lighting requires soft and rich colors. At the same time, you can also use lower lights, chandeliers and other decorative lighting, emphasizing the characteristics of commodities, as far as possible in reflecting the true nature of commodities on the basis of giving people a good psychological impression.
外部装饰灯照明
Exterior decorative lighting
它是霓虹灯在现代条件下的一种发展。一般是装饰在店门前的街道上或店门周围的墙壁上，主要起渲染、烘托气氛的作用。如许多店门拉起的灯网，有些甚至用多色灯网把店前的树装饰起来；再如，制成各种反映本店经营内容的多色造型灯，装饰在店前的墙壁或招牌周围，以形成的购物气氛。
It is a development of neon lights under modern conditions. Generally, it is decorated on the street in front of the store or on the wall around the store, mainly playing the role of rendering and setting off the atmosphere. For example, many store doors pull up the light net, some even use multi-color light net to decorate the tree in front of the store; and then, make a variety of reflecting the store's business content of multi-color modeling lights, decoration in front of the wall or signs around, in order to form a shopping atmosphere.