良好的货架设计，能通过对服装的感性展示，激发并加强顾客购买的决心，同时也是售货员向顾客提供高水准服务的基本经营设施。因此，有关货架的设计摆置，是服装店室内布置的主要内容。不论采用怎样的方式，都应能形成便于销售、调整、管理的效果。良好的服装店货架设计具体细节主要有：
Good shelf design, through the perceptual display of clothing, stimulate and strengthen the determination of customers to buy, but also the sales staff to provide customers with the basic management facilities of high level of service. Therefore, the placement of shelves is the main content of the interior layout of clothing stores. No matter what way it is adopted, it should be able to facilitate the sale, adjustment and management. Good clothing store shelf design details include:
1.货架的质量、高度、间距要适宜
The quality, height and spacing of the 1. shelves should be suitable
服装店可以选用零售业广泛使用的钢质货架，一般长0.9米，高1.6米左右，然后根据店内空间的大小决定货架的数量，并对其进行组合放置。通常，小型服装店货架不应少于3排，具体保持在3～6为宜，并让其呈有序的排列。
Clothing stores can choose steel shelves widely used in retail industry, usually 0.9 meters long, 1.6 meters high, and then determine the number of shelves according to the size of the space in the store, and put them in combination. Usually, a small clothing store shelf should not be less than 3 rows, keeping it at 3~6, and arranging it in an orderly fashion.
货架之间相隔应在1.5米左右，同主通道和次通道的宽度相协调适应，以保证客流的通畅(一般主通道窄为1.6米，次通道窄为1.2米)。货架的造型应基本统一，保证尺寸、材料、形式特征的一致，从而使店面与整体空间、货架形成一个整齐、有序的购物环境。
The interval between the shelves should be about 1.5 meters, and the width of the main and secondary channels should be coordinated to ensure the smooth flow of the passenger flow (the narrowest main channel is 1.6 meters, the narrowest passage of the subchannel is 1.2 meters). The shape of the shelves should be basically unified to ensure the consistency of size, material and form, so as to make the store and the whole space and shelves a neat and orderly shopping
environment.
2.货架上的空间要充分利用
The space on the 2. shelves should be made full use of
货架的设计应保证商品陈列上架时有适当的面积和空间，并可以对货架的空间进行有效分区，在搭配适当的销售技巧从而促进货物的销售。一般来说，货架可以分上、上中、中、下段4个区间。
The design of the shelves should ensure that there is a proper area and space when the goods are displayed on display, and the space of the shelves can be effectively partitioned, and the sale of goods can be promoted by matching the appropriate selling skills. Generally speaking, the shelf can be divided into 4 upper, middle, middle and lower sections.
①上段陈列的商品通常为具有时尚潜力的商品，是经营者有意要培养的突出商品；
(1) the commodities displayed on the upper stage are usually goods with fashion potential, and are outstanding commodities that the operators intend to cultivate.
②上中段是离顾客眼睛近，容易观察和触摸的位置，故被称为货架中的黄金段，通常陈列有利润商品、自有品牌商品、代理或经销的商品；
The upper middle section is the most easily observed and touchable position from the customer's eyes, so it is known as the golden section in the shelf, usually with profit goods, own brand goods, exclusive agent or distribution goods.
③中段通常位于距离地面80—90厘米处，销售一些被潮流所淘汰的低利润商品或补充性商品；
(3) the middle section is usually located at 80 to 90 centimeters from the ground, selling some low profit commodities or supplementary commodities which are eliminated by the trend.
④下段主要陈列体积大、毛利低、已经进入衰退期的商品。
4. The next section mainly displays large volume, low gross profit, and has entered the recession period.
3.货架的材料可以适当选择
The material of the 3. shelf can be properly selected
随着现代科技的发展，货架的材料已经不再局限于传统的木材、金属(钢、铁)等，很多高科技、高美观度的材料也被应用剑货架设计中，为业主提供了更广泛的选择。例如在国外有使用玻璃钢取代木材和金属，用有机玻璃取代玻璃的趋势。因此服装品牌店经营者在考虑货架的功能性的同时，对货架形式上的现代感也应有所要求，以提高室内形象的设计水平。
With the development of modern science and technology, the material of shelf is no longer limited to the traditional wood, metal (steel, iron) and so on. Many high tech and high aesthetic materials are also used in the design of the sword shelf, which provides a wider choice for the owners. For example, there are trends in using glass fiber reinforced plastics instead of wood and metal in foreign countries, and using plexiglass instead of glass. Therefore, the operators of clothing brand stores, while considering the functionality of the shelves, should also require the modern sense of the shelf form to improve the design level of the interior image.
We have a small summary of the decoration of the Ji'nan store, hoping to help the customers. If there is anything that does not understand or ask for help, please click on our official website: http://www.saiyunzs.com or inquire, we will do our best to solve the problem.
