从门头等店外装饰到里面的墙壁粉刷、地板铺设、道具陈设、服装摆放等等都需求细心考量,今天就和我们说一说一个很重要的要素——灯火。
From the outside decoration to the inside wall painting, floor laying, props display, clothing display and so on, we need to consider carefully. Today we will talk about a very important element - lighting.
在男装的销售中,同一件衣服不同的灯火下,展现作用是彻底不同的。服装店装修装饰灯火的规划应与商店整体形象协调一致。大型商店的灯火考究金碧辉煌,中小型服装店则应以简练明快作为灯火规划的标准。除此之外,服装店在灯火规划上还有许多要素需求考虑。
In men's clothing sales, the same dress under different lights, the role of display is completely different. The planning of decoration lights in clothing stores should be in harmony with the overall image of the stores. The lighting of large stores is brilliant, while small and medium-sized clothing stores should adopt conciseness as the standard of lighting planning. In addition, clothing stores have many factors to consider in lighting planning.
男装加盟店灯火色彩需求协调:特别是由模特进行单件服装展现的方位,必定要用射灯进行烘托。灯火的色彩也要恰当,蓝色光给人很冰凉、冷漠、迷幻的感觉(夏装),黄色的灯火给人很温暖的感觉(冬装)。冷暖结合是服装店适合的,如果全部是寒光(也就是平常所看见的白色灯火)店铺虽然明亮,可是给人的感觉惨白不行温馨,衣服会显得不行柔软。加上暖光灯(平常看见的射灯之类的黄色光)能中和惨白感觉,照射出的衣服也更动人。除了关于季节服装要选用不同的灯火外,在布局上,也很有考究。营业厅内的不同方位应该配置不同照明度的灯火,如纵深处照明亮度应高于门厅。
Men's clothing stores lighting color needs coordination: especially by the model to show the position of a single piece of clothing, must use the spotlight to foil. The color of the lamp should also be appropriate. Blue light gives people a cold, indifferent and illusory feeling (summer dress), while yellow light gives people a warm feeling (winter dress). The combination of cold and warm is the most suitable for clothing stores. If all the shops are cold (that is, white lights commonly seen), although bright, they give people a feeling of paleness and warmth, clothes will not be soft. Plus warm lights (yellow lights like the usual spotlights) can neutralize the pallor and make the clothes more attractive. In addition to choosing different lights for seasonal clothing, the layout is also exquisite. Lights with different illumination should be arranged in different directions of the business hall. For example, the illumination brightness in depth should be higher than that in the hall.
男装加盟店男装展现区照明:服装展现区能够采用多种美工规划来展现店铺内模特所穿的服装的一面。较亮的光线比较简单显现陈设产品的可见度。例如身着晚礼服站在餐桌边的模特儿,建议采用高显色钠灯或卤素灯,而金属卤化物灯则更适合照亮沙滩服饰。关于较便宜的商店而言,一个管筒灯能够提供展现区内的额外光线。
Men's Fashion Show Area Lighting: The Fashion Show Area can use a variety of artistic planning to show the most perfect side of the clothes the shop models wear. The brighter light is easier to show the visibility of the display products. For example, the model standing at the table in evening dress suggests using high color sodium lamp or halogen lamp, while metal halide lamp is more suitable for illuminating beach dress. For cheaper stores, an energy-saving tube lamp can provide extra light in the display area.
男装加盟店衣架陈设区照明:衣架陈设区帮助顾客轻易找到自己喜爱的服装款式,并从容地试穿和感觉一下衣服的质感。在装修时要注意,这个区域的照明应会集在产品上,采用自然色调以合作服装的色彩。灯火要有很好的显色性。在衣架邻近有针对性地采用嵌入式或悬挂式直管荧光灯具会比较有效。男装加盟店在晚上门头的灯必定要亮,一下子能吸引路过的顾客的眼球。灯火也能让衣服更动人,可是不同的灯火会有不同的作用。
Lighting in hanger display area of men's clothing franchise stores: hanger display area helps customers easily find their favorite clothing styles, and calmly try on and feel the texture of clothes. When decorating, we should pay attention to the lighting of this area should be concentrated on the products, using natural tones to cooperate with the color of clothing. The lamp should have good color rendering. It is more effective to use embedded or suspended fluorescent lamps in the vicinity of clothes hangers. Men's clothing franchise stores in the evening door lights must be on, all of a sudden can attract the eyes of customers passing by. Lighting can also make clothes more attractive, but different lights can have different effects.