First of all: flexible changes to stimulate customer nerves

消费潮流不断地变化，所以商店应能随时调整布局。国外有的商店每星期都要做一些调整，给顾客以常新的印象。为此一些可灵活使用的设计也大量出现。可根据不同的陈列作调整，给消费者提供了充满刺激的不断变换的信息。

Consumer trends are constantly changing, so stores should be able to adjust their layout at any time. Some foreign stores have to make some adjustments every week to give customers a fresh impression. For this reason, a number of flexible designs have emerged. It can be adjusted according to different displays, providing consumers with exciting and constantly changing information.

其次：创造主题意境，吸引顾客注意力

Secondly, create thematic artistic conception to attract customers'attention

在店面装修时要依据商品的特点树立一个主题，围绕它形成室内装饰的一套手法，创造一种意境，易给消费者以深刻的感受和记忆。比如在一家童装店中，装修设计师创造的主题是林中乐园，绒布动物在树上爬着、躺着、靠着，显得十分活泼可爱。这样的室内空间虽然装修朴素，但对小顾客的吸引力丝毫不弱。

When decorating storefronts, we should set up a theme according to the characteristics of commodities, form a set of methods of interior decoration around it, create an artistic conception, and easily give consumers profound feelings and memories. For example, in a children's clothing store, the theme created by the decoration designer is the forest paradise. The flannel animals climb, lie and lean on the trees, which is very lively and lovely. Such interior space, though simple in decoration, has no weakness in attracting small customers.

然后：重复主题，加深顾客记忆

Then: repeat the theme and deepen customer memory

一些专门经营某种产品的商店，常利用该产品标志作装饰，在门头、墙面装饰、陈列装置、包装袋上反复出现，强化顾客的印象。经营品种较多的店铺也可以某种图案为母题在装修中反复应用，加深顾客的记忆。

Some stores specializing in some famous brand products often use the product logo as decoration, which appears repeatedly on doorways, wall decorations, display devices and packaging bags to strengthen the impression of customers. Stores with more varieties can also use some pattern as the motif repeatedly in decoration to deepen the memory of customers.

后：重视“绿色环保”的问题

Finally, pay attention to the problem of "green environmental protection"

要注重阳光的充分利用，除有利于创造明窗净几的气氛之外，还可以有利于紫外线消毒杀菌。保证通风的畅通，除可摄取新鲜空气外，还可有机的借进室外景观。有的店主在家装时，忽略了通风采光的问题，把窗帘设置的比较封闭，致使室内幽暗气闷，令人感到十分压抑，而且还有碍人们的健康。也有的服装店装修在顶部灯具的选择上，常将注意力单纯地集中在美观上，忽略了照明的光效，极易造成电能的浪费。

Attention should be paid to the full use of sunlight, which is not only conducive to creating a clean atmosphere, but also conducive to ultraviolet disinfection and sterilization. To ensure the smooth ventilation, in addition to the intake of fresh air, but also organic borrowing of outdoor landscape. Some shopkeepers neglect the problem of ventilation and lighting when decorating at home, and close the curtains, which makes the room dark and stuffy, which makes people feel very depressed, and also hinders people's health. Some clothing stores often focus their attention on the choice of top lamps and lanterns, neglecting the lighting effect, which easily leads to the waste of electric energy.

其实服装店在某种意义上说出售的不仅仅是产品，还包括购物者体验到的购物氛围，要想既省钱、省力、省心，又达到满意要求的店面效果，就需要服装商在店铺装修上下一番功夫的。服装店面装修得好，并不意味着就要多花钱，多出力，多操心，出其不意的简单装修也可能会吸引消费者驻足，增添销售机会。总之在不干扰商品的前提下，对各种人为的装饰素材的精心运用不仅能使室内设计的风格鲜明，商店的特色突出，而且还能对某些商品起很好的烘托作用。

In fact, in a sense, clothing stores not only sell products, but also the shopping atmosphere experienced by shoppers. In order to save money, effort and worry, and achieve the desired store effect, clothing stores need to make great efforts in shop decoration. Well-decorated clothing stores do not mean that they have to spend more money, exert more efforts and worry more. Unexpected simple decoration may also attract consumers to stop and increase sales opportunities. In short, on the premise of not interfering with commodities, careful use of various artificial decorative materials can not only make the style of interior design distinct, prominent characteristics of shops, but also play a good role in foiling some commodities.