专卖店是品牌企业的推广手法,所谓专卖店就是专卖一个品牌的商品,这是对一个品牌的实体形象推广,能直接看到效果,也能接触到每一位顾客。专卖店的形象非常的而重要,专卖店装修设计决定着专卖店的形象。长期的工作经验发现,专卖店装修设计有三项原则。
Franchised shop is the promotion of brand enterprises, the so-called monopoly store is a brand of goods, this is the promotion of a brand of the entity image, can see the effect directly, and can also contact every customer. The image of the store is very important, and the decoration design of the store decides the image of the store. Long term work experience has found that there are three principles for decoration design of exclusive stores.
店面音效方面,美妙的声音是可以吸引人的,专卖店也是这样。专卖店的声音设计也非常重要,声音设计到位,能延长顾客在个性饰品店的停留时间。当然不同商品的店面要与店面的风格相辅,与店面的风格相辅。
In terms of store sound effects, wonderful voices can be attractive, and so are franchised stores. The sound design of the store is also very important, and the sound design is in place, which can prolong the customer's stay time in the personal jewelry shop. Of course, the storefront of different products should be complemented with the style of the storefront and complement with the style of the store.
店面空气调节:人们的嗅觉是非常的敏感的。专卖店的气味对顾客的影响也非常的大,如果店面有异味,谁还愿意去呢?店内气味要淡雅清香,适合大众喜欢的味道,商店的顾客流量非常大,空气极易污浊,为了保证店内空气清新通畅、冷暖适宜,所以好另外添设一些香薰设备,以达到净化空气的目的。这样做可以让顾客更多的停留在店面内。
Store air conditioning: People's sense of smell is very sensitive. The smell of a store has a great influence on customers. If the shop has a peculiar smell, who else would like to go? The smell of the store is elegant and fragrant. It is suitable for the taste of the public. The flow of customers in the store is very large and the air is very easy to be dirty. In order to ensure the fresh and smooth air in the store, it is best to add some aromatherapy equipment to achieve the purpose of purifying the air. This allows customers to stay in the store more.
店面灯光调节:人们喜欢看美好的东西,也可以分辨好坏,这是人大的特点。灯光对人的视觉刺激强裂。蓝、绿色等冷色调射灯突出饰品的洁净;棕色、金黄色的射灯则显得随意,可以任意配合任何饰品;红、黄、橙色等暖色调的射灯,可以烘托出饰品的雅致精美。门面专卖店内光线宜柔和,不可太强,但要明亮,好不要采用白炽灯。
Shop Lighting regulation: people like to see good things, but also to distinguish good from bad, this is the biggest feature of people. The light has the strongest visual stimulation. Blue, green and other cold tones highlight the cleanliness of the ornaments; brown, golden yellow lights are casual, and can be combined with any ornaments; red, yellow, orange and other warm tones can be used to make ornaments elegant and elegant. The light should be soft and not too strong, but it is best to use incandescent lamps.
专卖店装修设计从听觉、味觉、视觉来做出人们喜欢的装修设计,只有抓住人们的心理,才能将我们的商品推销出去。
The decoration design of the monopoly shop makes people like the decoration design from the hearing, the taste and the vision. Only by grasping people's psychology can we sell our goods.
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